Meet the Women Giving Cannabis Culture a Style Makeover

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Fashion-forward weed designs buck stigma and bring pot paraphernalia out in the open.

Female entrepreneurs are carving out their own space in the male-heavy cannabis industry — and they’re doing it with style.

Until now, the stoner culture aesthetic has looked more like Cheech & Chong’s Up in Smoke or Seth Rogen’s Pineapple Express than something you’d find in lifestyle reads like Goop or Vogue.

But with legalization, pot is going mainstream. New fashion-forward accessories like sleek vape pens and hand-crafted ceramic stash jars are being created to appeal specifically to women, who represent a fast-growing market for weed.

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